Pitcher's Mound

You work in publishing, you think you're immune to The Man. 'I work in the Arts!' you cry. MMMMMHmm. You work for The Man. In some cases, you are The Man. You work for a business, likely a big one, and you are a tiny cog in a big machine. Ultimately, I work for a company that makes machines, of a sort. I work for a company that makes missiles. Byron would not have approved.

Publishing is a business, so you end up trying to sell everything. You have a sales pitch for everything you lay hands on that inspires you. A submission comes in, someone reads the pitch letter. Either myself or the editor reads it, likes it, and pitches it the other. The editor pitches it to her colleagues. The colleagues read some of it, they like it, everyone pitches it to Our Fearless Leader. Everybody likes it. The editor pitches back to the author and agent. They like the pitch, the offer, they go for it. Long before the book is ready to go, editorial pitches it to the art department. Sales pitches it in-house to the sales team, and out-of-house to sell it in. Editorial writes copy to sell the book to the sales team, to the bookshops, to the punters. All the while, editorial pitches the whole package back to the author and agent as the best possible package for the item in question.

It gets under your skin. Then, all of a sudden, like an out-of-body experience, you find yourself pitching in your private life.

Friday night, I headed out for pizza with a little crew of sleepy friends. We went to Lorelei, a cheapie pizzeria in Soho. Laid-back, friendly and quiet, you get a tasty 7-inch for about £6, and it's BYO. You can stay for ages and chat, and no one gives you the noodge. The loos are spotless outhouses, which makes you feel like a little kid at camp. So, we're having some vino, and Christine says, 'Huh. There he is.'

She goes on to explain that there's a tall, wavy-haired studenty type in the corner, a man whom she sees all the time. She sees him about once per week, and now, she's not even surprised when he turns up. She smiles an enigmatic Scandinavian smile, and shrugs goodhumouredly.

I gawped.

'You should blog it! What a great idea! You could blog -not the guy, now, because that would be stalkeresque- the places where you see him, with reviews,' I leaned in. 'You know, of restaurants, cafés, bookshops, films. Do you get it? It wouldn't matter about the guy. The guy, you know, he's immaterial. A conduit. Wherever you see him, you feature the place, in a sort of arbitrary guide to London. It would have to have pictures, and maybe ratings . . . '

I had a vision. I had a pitch.

My dinnermates thought I was nuts.

Nyuh.